Creative Business: 5 Tips for Selling on Etsy
I have had a lot of friends ask me about selling on Etsy, and I have cut and pasted these 5 tips into many an email, so I thought I would share them with my blog readers too, in case anyone is thinking of taking the leap and starting an online shop...
1. Pictures are very important. Take pictures outside in natural sunlight for the best lighting. Around noon is usually best.
2. Price a little higher than you think you should. This is one that I struggle with. I have a hard time valuing my art and the time gone into it, so I tend to undercharge. I've heard so many people say that when they raised their prices, they ended up getting more sales. Etsy is weird that way. The higher the price, the greater the perceived value becomes, so people are more likely to buy expensive things rather than cheap things, even in this economy. Weird, but I heard many times over that it works.
3. Don't list everything all at once one night when you are just starting out. Your visibility on the site will be greater if you list one thing per night at about 6pm. This is supposedly the best time for listing - right after work but right before dinner. If you are in a listing mood and want to list a bunch at once, you can save those listings as drafts and just publish them one at a time each night.
4. Your keywords should go in the shop title, because this is where Google takes its data from. Go to shop>info and appearances>shop title and type in your most important search terms.
5. Make sure you fill out everything you can on your shop info so that people get to know you. Buying handmade is a lot about buying from the actual person behind the shop. Filling out your profile and your location are important factors so that buyers feel like they know who you are.
I hope these tips were helpful to some of you!
Do you have an online shop? Or are you thinking of starting one?
Leave a comment below, and let me know! :)